Local hospitals’ Facebook page reaches 50,000 followers
This significant milestone solidifies DBTH Facebook page’s position as one of the most followed platforms among acute NHS providers, reinforcing its role as a crucial resource for patients, colleagues, and the local community.
The page has undergone rapid growth since 2020, when it became an essential resource for information, adding around 40,000 additional followers since the start of the COVID-19 pandemic. The page has emerged as an essential hub for communication and engagement, offering a dynamic space where patients, employees, and the community can connect, access essential updates, and celebrate the dedication of the remarkable 6,800 individuals who comprise Team DBTH.
On this achievement, Suzy Brain England OBE, Chair of the Board, shared her enthusiasm, saying: “Reaching 50,000 likes and 53,000 followers on our Facebook page is a testament to the strength of our community and the vital role our hospital plays in it. We are immensely grateful for the trust and support of our followers, which drives us to maintain open, transparent, and accessible communication.
“Our Facebook page serves as an invaluable platform to share critical updates regarding our hospital services, recruitment notices, and most significantly, to showcase the incredible efforts of the 6,800 individuals who make up Team DBTH. This milestone underscores the importance of community engagement in healthcare, and we are committed to delivering outstanding care to our patients and those we serve.”
The page, as with all social media channels at DBTH, is overseen by a small and dedicated Communications Team based at Doncaster Royal Infirmary.
In addition to the public page, the Trust also administrates a private group which is comprised of around 80% of all Team DBTH, with around 1,000 posts each month shared by colleagues on a range of organisational matters and achievements.
Zoe Lintin, Chief People Officer at the Trust, said: “Our Communications Team are forward-thinking, and for a number of years have embraced technology to foster closer connections with our communities and colleagues. It’s essential to meet people where they are, and technology allows us to do just that. We remain dedicated to using innovative approaches to ensure our communication is as effective and accessible as possible for the people we serve.”
Highlighting the work of the Communications Team at DBTH, the service is currently nominated for a bevvy of awards, notably within categories within the Doncaster Business Awards 2023, Nursing Times Workforce Awards and Corp Comms Awards 2023.
Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust is one of Yorkshire’s leading acute trusts, serving a population of more than 440,000 across South Yorkshire, North Nottinghamshire, and the surrounding areas. The Trust provides various hospital-based services, including emergency and critical care, maternity, cancer, surgical, and medical specialities.
